SELECTED WORK / Marketing
Tiesta Social
Media
Social media planning and visual content for Tiesta’s beverage brand. The project includes account setup, product posts and launch campaign materials.
Project overview.
Social media planning and visual content for Tiesta’s beverage brand. The project includes account setup, product posts and launch campaign materials.
Preparing social content for Tiesta’s online store
Tiesta was preparing an ecommerce channel for its beverage business. The social media project provided account setup, product content and campaign materials for the launch, introducing both the drinks and the upcoming storefront.
Linking product discovery to the launch
A launch announcement alone would not explain the products. The calendar therefore combined showcases, ingredient information, lifestyle scenes and store updates. Each format had a purpose: show a drink or its packaging, explain a flavor, or introduce the new ordering channel.
Role and contribution
Fron Hasani configured the accounts, defined the visual and content strategy, designed posts in Figma and wrote captions. He managed the calendar and launch campaigns, with organic community activity and collaborations forming part of the delivery.
The visual and campaign approach
Bold backgrounds, clear type and close-up product details establish the visual direction. Photography direction included pouring shots, bottle condensation and everyday product settings. Ingredient highlights and brand background accompanied teasers and launch countdowns. Captions connected the product content to the opening, with community engagement and user-generated content activity supporting the programme.
The completed programme
Tiesta received configured accounts, a content direction, designed posts, captions and a launch-focused calendar. The work connects product discovery to the online store while remaining a distinct marketing service alongside the ecommerce build.
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