SELECTED WORK / Design
Curanova
Branding
An identity for Curanova, a medical AI business. A CN monogram and heart-pulse motif connect the brand’s healthcare and technology focus.
Project overview.
An identity for Curanova, a medical AI business. A CN monogram and heart-pulse motif connect the brand’s healthcare and technology focus.
An identity for healthcare technology
Curanova needed an identity connecting its name to medical AI. The project combined the initials CN with a heart and pulse-line structure, supported by a wordmark, color system, logo variations and guidelines. This work covered branding, not product development or clinical evaluation.
Balancing the visual references
The letters, heart and pulse graph had to share geometry without making the mark crowded. The symbol needed to work independently and alongside the name, with typography and color supporting its construction rather than adding competing medical imagery.
Role and contribution
Fron Hasani designed the identity from concept through delivery, including the symbol, typeface selection, palette, lockups and guidelines. He refined curves, spacing and pulse-line peaks and prepared files for different sizes, layouts and backgrounds.
From symbol to identity system
The heart contributes to the C while the pulse line introduces the N. A geometric sans-serif wordmark accompanies the symbol. Blues and brighter accents form the palette. Symbol-only, wordmark-only, horizontal, vertical and reversed arrangements are supported by specifications for typography, logo spacing, color and usage.
What Curanova received
Curanova received the logo system, guidelines and AI, EPS, SVG and PNG files. The full lockup introduces the company, while the standalone symbol supports compact placements in digital and business materials. The package establishes a defined visual language for presenting its healthcare technology work.
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