Medaur
Branding

Medaur's ear, nose and throat clinic needed a logo system and supporting visual language. The project combines references to the three specialties in one geometric symbol, paired with a wordmark, palette, pattern and usage guidance for clinic and patient-facing materials.

Three separate anatomical illustrations would crowd a compact logo. Simplified forms and controlled geometry let the references share one mark. The symbol also needed to sit comfortably beside the name and provide shapes for a supporting pattern.

Fron Hasani handled concept development, symbol design, typography, pattern construction, logo arrangements and guidelines. He refined the anatomical relationships, spacing and background variations and prepared final print and digital files.

The ENT symbol is paired with a sans-serif wordmark and a palette of blue tones and neutrals. Abstracted elements form the secondary pattern. Symbol-only, wordmark-only, horizontal, vertical and reversed versions address different layouts. Guidelines specify color codes, typography, spacing and usage for medical forms, signage, business cards, websites and patient communication.

Medaur received the logo family, pattern and guidelines in AI, EPS, SVG and PNG formats. The wordmark identifies the practice, the symbol references its specialty and the pattern supports larger surfaces. Together they provide a common visual foundation across clinic materials.