Gashi Strategies
Branding

Gashi Strategies needed an identity for its business consulting work in the United States. The system combines an abstract geometric mark, wordmark and navy-led palette for presentations, business materials and digital channels.

The identity had to sit alongside information-heavy proposals and service descriptions without competing with them. It also needed to fit narrow business-card layouts, slides and signage. An abstract symbol gave the firm a common visual reference across its different consulting services.

Fron Hasani developed the concepts, symbol, wordmark refinements, color palette, typography and supporting elements. His work included logo variations and visual guidelines, defining the balance between mark and name, clear space and presentation hierarchy.

The geometric form is paired with sans-serif lettering. Deep navy anchors the palette, with restrained supporting accents. Horizontal, stacked, icon-only and reversed versions accommodate different spaces and backgrounds. Guidelines define typography hierarchy, colors, clear space and application examples for use by the firm and production suppliers.

The delivered package includes the logo system, supporting elements and guidelines, with AI, EPS, SVG and PNG files for print and web use. These assets provide a shared starting point for pitch decks, business cards, signage and digital communication.