SELECTED WORK / Design
Solar Sync
Branding
A brand identity for Solar Sync, with a symbol and visual system connected to its solar-energy business. The design is applied across communication materials.
Project overview.
A brand identity for Solar Sync, with a symbol and visual system connected to its solar-energy business. The design is applied across communication materials.
A solar identity built from the name
Solar Sync needed an identity linking its company name to solar energy. The project combined the initials SS with solar-panel geometry, forming the basis for a symbol, wordmark, palette and logo system.
One mark, different applications
The panel reference had to remain clear after simplification and work in both small digital placements and larger materials. The design focused on cell patterns and the relationship between the letters, avoiding a collection of separate energy symbols around the name.
Role and contribution
Fron Hasani handled concept development, symbol construction, type selection, color and logo variations. He refined the geometry and spacing, developed the mark alongside its wordmark, and prepared the guidelines and final output files.
Developing the visual language
A repeating panel structure runs through the SS form, with controlled proportions and geometric sans-serif typography. Symbol-only, wordmark-only, horizontal, vertical and reversed versions support different compositions. Guidelines document the arrangements, typography, clear space and color use.
The finished asset package
Solar Sync received the identity system and visual guidelines in AI, EPS, SVG and PNG formats. The company has both a compact graphic and a full-name arrangement for web interfaces, business materials and other brand surfaces, linked by the same panel-grid concept.
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