Aurawin
Branding

Aurawin needed a visual identity for dental products. The project combines A and W into a tooth silhouette, supported by a wordmark, teal-to-navy color direction, pattern and guidelines for packaging, digital communication and printed materials.

The letters needed to form the tooth rather than sit inside a separate outline. Curves, negative space and balance were central to that construction. The identity also needed variations for the different proportions of packaging, trade-show displays, websites and business cards.

Fron Hasani handled logo exploration, typography, color, pattern design and final guidelines. He refined the letterform combination and its relationship to the wordmark, then prepared variations and production files for situations where the full composition would not fit.

The tooth emerges from the geometry of the A and W. A teal-to-navy gradient forms the main color treatment, with sans-serif lettering alongside it. The pattern derives from the symbol, extending the identity across larger surfaces. Symbol-only, wordmark-only, horizontal, stacked and reversed versions are documented with color, typography and spacing guidance.

Aurawin received the logo family, supporting pattern, guidelines and AI, EPS, SVG and PNG files. The package provides components for product packaging, business cards, websites and displays, with the main mark identifying the business and the pattern supporting larger layouts.