Deinvox
Branding

Deinvox needed an identity for its call-center services in the Swiss market. The design uses a geometric D and V symbol with a microphone detail in the wordmark's e. The project included logo variants, color, typography and guidelines for business materials and digital use.

The initials needed to form a standalone symbol. Two elements create the V, while negative space integrates the D into its left side. A smaller communication reference within the lettering connects the full name to the service without introducing a separate headset illustration.

Fron Hasani handled concept development, symbol design, typography selection and customization, palette, lockups and usage guidance. He refined the proportions within the mark and its relationship to the name, then prepared production-ready files.

The negative-space D and V anchor the system. The wordmark adds the microphone detail in its e. Symbol-only, wordmark-only, horizontal, vertical and reversed versions cover different proportions and backgrounds. The guidelines include color and typography rules and applications across business cards, web pages, signage and communication materials.

The delivered logo family and brand guidelines include AI, EPS, SVG and PNG files. Defined compact and full-name versions give Deinvox and its suppliers a consistent reference for producing new materials.