Digiteyes
Branding

Digiteyes needed an identity representing its strategy, design, development and marketing work. The project uses the agency's initial as a starting point: a geometric D paired with a wordmark, color palette and usage system.

The mark had to work beside the full name and independently in compact placements. Proportions, negative space and visual rhythm needed to keep the abstract form connected to the D, while typography clearly introduced the agency name.

Fron Hasani handled concept development, the symbol, type selection, color choices, logo arrangements and guidelines. He refined the relative weight and spacing of mark and lettering, then prepared variations for different layouts and backgrounds.

The geometric D sits alongside a sans-serif wordmark, supported by a cool-toned palette. Horizontal and vertical lockups fit different proportions. Symbol-only, wordmark-only and reversed versions provide further options. Guidelines define color specifications, typography, spacing and logo use across digital interfaces, presentations and printed materials.

The delivered identity includes the symbol, wordmark, lockups and guidelines in AI, EPS, SVG and PNG formats. The agency can use the full name or compact symbol as the context requires, with defined relationships between the components for subsequent materials.