iMeet
Branding

iMeet is an appointment management platform for the Swiss insurance market. Its identity needed to work inside the scheduling application and in materials introducing the product. The project established a compact symbol, wordmark and supporting graphic system.

An application logo occupies limited space beside navigation and operational data. The symbol needed to identify the product without competing with those details, while a full name treatment was needed for presentations and business documents.

Fron Hasani developed the concept, symbol, wordmark typography, color system, logo variations, pattern and guidelines. His parallel application work provided the interface context for the identity. Final specifications and exports support later digital and print use.

The geometric symbol references the letter i and sits alongside a sans-serif wordmark. A restrained palette supports the system. Symbol-only, wordmark-only, horizontal, vertical and reversed options accommodate different spaces. A pattern derived from the symbol supplies a related graphic for backgrounds and presentations.

The delivered identity includes the logo family, pattern and guidelines for color, typography, spacing and usage. AI, EPS, SVG and PNG outputs serve print and digital production. The same graphic language can appear in the application, a presentation or an email signature using the appropriate logo arrangement.