SELECTED WORK / Design
Digitrack
Branding
A brand identity for Digitrack that uses a warehouse-shelf motif in its lettermark. The visual system connects the software interface with its product communication.
Project overview.
A brand identity for Digitrack that uses a warehouse-shelf motif in its lettermark. The visual system connects the software interface with its product communication.
Project context
Digitrack needed an identity connecting its ERP product name to warehouse operations. The project covered the mark, wordmark and supporting assets for the application, marketing website and business materials.
The problem
A literal shelf could explain the category without connecting to the name; an abstract software mark could lose the warehouse reference. The design combines both ideas by constructing a D with shelf-like horizontal geometry. The outline also needed to work as a small application icon or header mark.
Role and contribution
Fron Hasani designed the symbol, wordmark typography, logo combinations, pattern and visual guidelines. The work included final export files and instructions for applying the identity across software and marketing materials.
Design and implementation
Warehouse shelving forms the D symbol. Refined proportions and line weights hold the shape together, with a sans-serif wordmark alongside it. Symbol-only, wordmark-only, horizontal, vertical and reversed versions serve different layouts. Elements of the shelf geometry also form a supporting pattern for backgrounds and presentations.
Delivered work
The delivered logo variants, pattern and guidelines define color, typography, spacing and usage. AI, EPS, SVG and PNG files support print and digital applications. The identity connects the name to its warehouse context without trying to illustrate every ERP module.
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