SELECTED WORK / Design
Seamless Dispatch
Branding
A brand identity for Seamless Dispatch, a truck-dispatch business. The work connects its logo and visual language across website and communication materials.
Project overview.
A brand identity for Seamless Dispatch, a truck-dispatch business. The work connects its logo and visual language across website and communication materials.
Project context
Seamless Dispatch needed a visual identity for its US freight dispatch business. The project developed a logo system, typography, color and usage guidance alongside its website, with a readable full name and a compact mark for smaller spaces.
The problem
The identity needed a logistics reference without relying on a detailed truck illustration. A geometric approach could suggest movement and connection while remaining usable in web headers, printed materials and larger applications.
Role and contribution
Fron Hasani designed the symbol, customized wordmark, logo lockups, color system, supporting graphics and visual guidelines. He also documented spacing and color choices and prepared files for digital implementation and external production.
Design and implementation
The mark suggests movement and connectivity through its geometry, paired with a sans-serif wordmark. Navy provides the base color and orange the accent. Horizontal, stacked, icon-only and reversed versions accommodate different spaces and backgrounds. Guidance covers typography hierarchy, color, spacing and application examples.
Delivered work
The delivered logo family and guidelines include AI, EPS, SVG and PNG files. The business received a common visual reference for its website, business cards and other communication, with compact and full-name arrangements suited to different uses.
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