Tire24
Branding

Tire24 needed a visual identity for its tire retail business and online store. The project covered a geometric mark, wordmark and navy and orange color system for digital pages, business materials and physical applications such as signage.

Detailed tread or vehicle illustrations would be difficult to reproduce in small digital spaces. The tire reference needed to remain simple, while the overall identity required enough contrast for larger displays. Shape, lettering and color each needed to contribute beyond one fixed arrangement.

Fron Hasani designed the symbol, wordmark treatment, palette, logo variations and brand guidelines. He prepared the production files and usage instructions, considering physical and digital applications together.

The final mark uses an abstract tire reference with a modified sans-serif wordmark. Navy supplies the main color, with orange for emphasis. Horizontal, vertical, icon-only and reversed versions adapt the identity to different proportions and backgrounds. Guidelines define color values, typography, spacing and application examples.

Tire24 received the logo family, color and typography specifications, and usage guidelines in AI, EPS, SVG and PNG formats. The package supports consistent use across the online store, business cards and larger displays, with appropriate versions available for each format.