Set the brief
Identify the audience, business context, existing materials and required applications.
SERVICES / Design
Brand identity
design.
Brand identity design for businesses that need a consistent logo, typography, color system and usable assets for websites, social channels and print.
Design / FRON
Who this service is for
For businesses launching a brand or bringing inconsistent materials into a coherent identity. We create a visual system and the practical assets needed to apply it across customer-facing channels.
- Visual direction and identity concepts
- Logo variants and export files
- Typography, color and usage guidance
- Selected digital and print applications
Design the identity in context
We develop visual directions around your business, audience and intended applications. The identity is reviewed in context: a small profile image, a website header, packaging or a printed document, depending on where it needs to work.
Fron Hasani’s identity projects include Monillo, Absa and Digitrack, as well as businesses in healthcare, retail and professional services. The examples show distinct visual ideas applied to the materials each business uses.
Deliver files people can use
The core identity brings together logo variants, typography, colors and usage guidance. Supporting graphics and selected applications show how to put it into practice. We define export formats, editable files and relevant font or asset licenses before handover.
A website, naming project or additional campaign materials can be commissioned alongside the identity with their own deliverables. Trademark clearance and registration require separate legal arrangements.
How the project works
Develop and apply
Review visual directions in real layouts and refine the selected identity.
Prepare the handover
Organise the assets, explain their uses and supply relevant font and asset license information.
Relevant project work
Practical guides
GUIDE BY FRON HASANI
What to include in a brand identity project
Define the logo files, typography, color specifications and practical applications your business needs before commissioning an identity.
Read the guide GUIDE BY FRON HASANIHow to brief social content for a product brand
Give designers accurate product facts, suitable photography, clear communication goals and the information needed to produce reusable social assets.
Read the guideQuestions aboutthis service.
Scope, collaboration and practical details.
Contact us if your question is not covered.
Yes. A brand identity brings the logo, typography, color system and usage guidance together. Supporting graphics, templates and other applications are selected for the places your business needs to use the identity.
Yes. We identify what works, what needs refinement and which assets are missing. The project can extend an established identity while retaining the existing logo.
Yes. We prepare appropriate vector and raster formats for the selected applications, with guidance on which files to use for print and screens.
You receive organised logo files, the identity’s type and color references, usage guidance and the applications listed in the brief. External font and asset licenses are identified so your team understands the requirements for using them.
Discuss your
next project.
Let’s talk“
Fron Hasani
FOUNDER & PROJECT LEAD
I lead each project and stay involved in the work.
Tell us what you need. I’ll review your enquiry and discuss the next steps with you.
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Selected works
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